About Brand Story

The key to a strong brand identity is a compelling story. That’s why we have created Brand Story, a platform for brands in the interior and design industries to share their source of inspiration. A great brand story builds on strong brand communication to tell the world how a company came to be and what motivates a company to constantly evolve. It also shines a spotlight on the people behind each brand. The movers and shakers you meet in this section will share their brand origins and philosophies, so that you will be able to get to know them better and perhaps learn a thing or two about brand building.

Latest Stories

Free Space Intent - Partners In Design
It would be hard to imagine two people more different than Raymond Seow and Jeffrey Lin. The two founders of interior design firm Free Space Intent (FSI) are as different as night and day. Design director Raymond has a playful and spirited personality that is highly infectious. “I’m still a
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Poetus - Poets Of Design
Poetus was established in early 2015, but in order to understand how it came to be, one has to go all the way back to when Jack Ng and Wein Goh, founders of this interior design firm, were still students at Singapore Polytechnic. The pair struck a friendship when they
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Rezt & Relax - Designing With Heart
When childhood friends John Foo and Wilson Teh launched interior design firm Rezt & Relax 16 years ago in 2000, they were motivated by the sole aim to make a living out of the construction business. What they did not expect was to fall in love with design. “We may
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6 Charms Singapore - A Modern Take On Feng Shui
One gets the sense that 6 Charms Singapore – which is named after the six aspects of life (wealth, health, career, family harmony, marriage and romance) – isn’t your typical feng shui consultancy. The firm has been in the industry for 18 years. Over the years, it has stayed ahead
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Design Anthology - A Deep Affection For Design
“No one is our competition,” states Anthony Choo, the creative director at Design Anthology & Partners. Rather than a declaration of arrogance, the statement reflects how open to collaboration Design Anthology & Partners are. “You never know when it’s possible to collaborate. We believe that when different brands come together,
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Teka Singapore - Your Modern Kitchen Resource
Founded in Germany in 1924, Teka stands among the world leaders in the manufacture of domestic and professional kitchen appliances. They started out as a supplier of stainless steel sinks but decided to focus on kitchen appliances as part of their drive to expand sales. Today, Teka has manufacturing facilities
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WasserTec - Fresh Perspectives
Every great thing begins with a vision. For WasserTec, it started with four individuals’ foresight to tap into a growing and increasingly niche market for water filtration products in 2009. Armed with many years of experience dealing with water filters, Stephen Lee, Anthony Lee, Samuel Chua and Jenny Ong established the
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Wan Tai & Co. - Creating Your Oasis
Established in 1962, Wan Tai & Co. began as a trading company dealing with timber and plywood. By the 1980s, when the second generation took over, the business strategy shifted to kitchen sinks. But with a call for tender to provide sanitary supplies to the Raffles Hotel, an opportunity came
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21 Things You Never Knew About Famous Household And Home Decor Brands
You probably come across these brands every day but do you really know them well? Read on to discover the facts and figures behind the biggest names in home furnishings. IKEA #1: The home furnishings giant initially started life in 1943 as a catalogue homeware supplier. #2: Ingvar Kamprad, who
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