In an effort to provide consumers with an elevated and immersive shopping experience than just the traditional “shop and go”, many companies in Singapore are now exploring the world of experiential retail. One such brand that has since joined the fray is horticulture verteran Nyee Phoe Group and their first-ever pop-up store, Mosscape Concept.
Located within a 2,800 square feet space on the first level of Scotts Square, the Mosscape Concept Store brings a combination of horticulture and entertainment – aptly named “HortiTainment” – to the city, and comprises a retail space, a food and beverage counter and an educational zone all under one roof.
Each visit to the store is a refreshing and sensorial experience as you take in the eye-catching array of eco-friendly preserved nature installations that come in several forms such as moss, foliage, flowers and trees – all of which are suitable decor for both at home and in the office. These visually appealing products are also extremely low maintenance, having undergone a preservation process that maintains their lush beauty without requiring the need for water or sunlight, which makes them perfect for nature lovers who are always on the go.
If you are looking for an activity that’s a little bit more hands-on, you can also sign up for their moss art workshops where you will be able to try your hand at making your very own moss terrarium. Feeling a little hungry after all that shopping? Head on over to the takeaway counter and take your pick from a carefully curated selection of locally grown farm-to-fork produce from established Singaporean farmers that ranges from ready-to-eat salads to delectable desserts as well as refreshing coolers.
As Walt Disney once said, “The wonders of nature are endless.” And by allowing their consumers to explore the boundless beauty of nature through the concept of “HortiTainment”, Mosscape Concept and parent company Nyee Phoe Group is able to create a personalised and unparalleled retail experience for their consumers that will leave them wanting and coming back for more.
Mosscape Concept Store
6 Scotts Road
#01-12 to 15, Scotts Square
tel: 6793 6500