Here’s How The New Samsung Lifestyle TV Can Turn Your Home Into An Art Gallery


The television is an inescapable part of any modern living space. After all, we depend on it for our daily dose of news and entertainment. As such, this appliance is often considered one of the main focal points in the home. However, when the television is not in use, the black screen that faces us is not the most aesthetically pleasing, and can sometimes be very jarring to the overall look and feel of your home.

Thankfully, all that’s about to change with the newly updated TV from Samsung, The Frame, which doubles as a digital display for works of art when not in use. Designed to slip unassumingly onto a wall, Samsung packs in plenty of smart touches to make wall-mounting a seamless process. With its proprietary ‘No Gap Wall-Mount’, the television is able to sit flush against the wall without jutting out at an angle or leaving a significant gap in-between, blending in with the surrounding home decor easily.


To continue the illusion of an actual framed artwork, The Frame comes equipped with a bezel in a black finish on all sides. But if this dark hue does not suit your interior tastes, there are additional customisable bezels in 5 colours – brown, beige, white, porcelain blue and black – available for your purchase, allowing you to easily personalise your television. What’s more, these decorative bezels snap right on to the TV magnetically, making the customisation process extremely user-friendly.

In addition to these features, the One Invisible Connection and One Connect Box make maintaining the graceful and minimalist profile of The Frame easy. Utilising a near invisible 5 metre long cable that connects to a separate connection box which houses the power, USB and HDMI connections, there is no need for a cluster of cords to clutter up the base of the TV, and this also eliminates the need to place the screen near data or power outlets.

When not in use, The Frame’s Art Mode can be activated via the Power button on the One Remote Control, which transforms the television into an elegant piece of home decor by displaying the chosen artwork – which users can choose from a selection of 20 exclusive pre-loaded pieces that come bundled with the television – on screen. If those are not to your liking, Samsung offers up its Art Store, bringing you over 1,000 pieces of art and photographs by prestigious artists, galleries and museums from all over the world, ensuring that you’ll be able to find a suitable artwork that complements the living space of your dreams. What’s more, The Frame offers additional personalisation by allowing users to customise the layout and matte finishing1 of the displayed artwork according to what would best complement the pieces.


Just like how a framed picture looks different depending on the time of day, The Frame is also fitted with a Brightness Sensor that adjusts the brightness and colour of the images displayed in Art Mode based on the lighting conditions in the room, effectively maintaining the artwork effect throughout the day.

In terms of picture quality, The Frame employs Samsung’s renowned QLED technology to deliver higher brightness levels with deeper contrasts for more dazzling HDR showcases, while colours appear realistic and true-to-life. For added convenience, The Frame not only supports operators like the Google Assistant, but also has its own Bixby voice assistant built in. With this voice assistant, users can use voice commands to search for their favourite shows and streaming platforms hands-free from the comfort of their couch.

A harmonious balance between form and function, Samsung’s The Frame goes beyond being the traditional entertainment hub for your living room, where it is now a functional piece of home décor that elevates the design of any living space. 

This post was brought to you by Samsung. Detailed disclaimers apply. 

Some matte layout options are only available through the mobile app. Matte layout options may differ based on content type. Matte: The blank area that serves to highlight the art piece within the frame.