Karine Lee’s journey from family influence to industry expertise.
Many often perceive the life of a real estate agent as one of high earnings, easy sales, and a perpetually booming market. However, the reality of this profession involves far more complexity and hard work than the common misconceptions suggest. Beyond the glossy images of marketing posters and polished home tours lies a world of relentless hard work and efforts. We encountered Karine Lee in a unique setting where she received recognition for her vigilant actions in public safety, as highlighted in a recent news article. In conversation with Karine Lee, an emerging agent from PropNex, we explore the true nature of the role—challenges that extend beyond financial rewards. Karine discusses the shifting market conditions, the strategic use of social media in her career, and her continual efforts to maintain work-life balance.
Tell us a bit about yourself and what led you to choose a career in real estate?
I am Karine Lee from PropNex. I have been in this industry for the past 2.5 years, inspired by my parents to pursue a career in real estate. Having moved several times, I developed a keen interest in this field. I felt stagnant and wanted a change in life. During my childhood, my parents had to move from one HDB to another multiple times due to financial circumstances. Through this experience, I realised the importance of having an agent who can help you find the home you need. With this mindset, I hope to help more people with their real estate needs, whether it’s their first home, an investment property, or a retirement home.
What do you find most rewarding about being a real estate agent?
I find joy and fulfilment in assisting clients from the initial planning stages through to the final execution, ensuring a smooth transition. The excitement of moving into a new home or seeing an investment property appreciate in value is truly indescribable.
What does a typical day look like for you as a real estate agent?
A typical weekday for me involves clearing backlogs and handling administrative tasks. I start off the day by answering enquiries on WhatsApp and addressing any outstanding backlogs, followed by buyer or seller viewings and listing presentations. Some days I may need to conduct handover inspections, take site measurements, or attend law firm and completion appointments with my clients. After a long day at work, I usually end my day by reading general news articles to stay updated on the world and Singapore’s current affairs. Weekends and public holidays are filled with back-to-back house viewings.
Can you describe the range of activities you manage from listing a property to closing a sale?
Each property has a distinct selling point, and I tailor marketing strategies to meet the specific needs of each client’s unit. For example, if an owner entrusts me with the keys to their vacant unit, I recommend engaging my trusted home- staging company to bring in decorative furniture. This allows buyers to better visualise the space. Beyond marketing the unit, there are many intricate details in a transaction that cannot be overlooked, such as vetting the contract and planning the timeline for a seamless transition.
What are some of the biggest challenges you face in today’s real estate market?
The biggest challenge I face in real estate is dealing with client rejections and staying current with ever-changing market trends to remain relevant. In this ever-evolving industry, the only constant is change. We must adapt to these changes and be receptive to rejections, which is something I am continually learning. Yes, the evolving and ever-changing rules, such as the government’s implementation of cooling measures like the Additional Buyer’s Stamp Duty and the new initiative on the HDB flat portal for sellers and buyers, are pivotal. All new regulations are usually introduced with immediate effect; hence, as real estate professionals, we must keep up with the changes and be ready to upgrade our skills to adapt to new market trends.
How do you handle difficult transactions or negotiations?
Like any career, there will be challenging times that we must overcome. I believe this career demands a strong set of soft skills, particularly in managing emotions and providing solutions in unpredictable situations. I often remind myself to stay calm, think before acting, and consistently reflect on ways to improve.
How do you use social media to enhance your real estate business?
Digital media has undoubtedly expanded exposure in my real estate career, as many family and friends are curious about the daily routines of a real estate agent. I strive to keep it authentic by showcasing not only the highlights but also the struggles. These real-life situations are often relatable and can serve as conversation starters, helping me connect more deeply with people.
Can you share a success story where social media played a key role in a transaction?
I am humbled by the fact that some of my family and friends who follow me on social media have entrusted me with the sale, purchase, or rental of their property. Through my social media presence, potential clients can get to know me better as a person. For this, I am grateful for all the successful transactions and opportunities that have come my way.
What advice would you give to someone just starting out in real estate?
My advice is to never give up. Nothing comes easy, and perseverance is the key to success.
Real estate can be a demanding career. How do you manage work-life balance?
Honestly, I’m still learning to maintain a work-life balance, but I consistently remind myself that nothing is as crucial as maintaining good health and finding happiness and contentment in all things. It’s essential not to become too engrossed in work and to remember to live life to the fullest with our loved ones.
For more insights, follow @kkarinelee on Instagram.
This post was adapted from an article originally published in the June 2024 issue of SquareRooms.
