Pantone has released Peach Fuzz as the 2024’s colour of the year.
Pantone is a globally recognised authority in the colour industry, renowned for its standardised colour matching system, the Pantone Matching System (PMS). This system, primarily used in the printing and manufacturing industries, allows for the precise replication of colours across various mediums and materials. Pantone’s influence extends beyond these sectors into fashion, interior design, and graphic design, where its colour guides and swatches are essential tools for designers and artists.
What is “Colour of the Year”?
Each year, Pantone announces its highly anticipated “Colour of the Year,” a trendsetting event that influences product development, marketing, and design across multiple industries. The chosen colour often reflects cultural moods and attitudes, making it a benchmark for style and societal trends. This announcement is eagerly awaited by professionals in design, retail, and marketing, as it significantly impacts colour trends in fashion, home décor, and branding. The widespread use of its colour system and the popularity of the “Colour of the Year” have solidified Pantone’s status as a pivotal player in the global design and colour landscape.
Colour of the Year 2024: Peach Fuzz
The 2024 shade of Peach Fuzz gracefully combines pink and orange hues, resulting in a tender, comforting essence. It evokes tranquillity and a sense of serenity, making it ideal for spaces that aim to create a warm and inviting ambiance. This velvety gentle peach hue embodies a spirit of enrichment for the mind, body, and soul, offering a sense of nurturing and empathy in turbulent times. Described by Leatrice Eiseman, Executive Director of the Pantone Color Institute, as a cosy peach nestled between pink and orange, it inspires a sense of belonging and calm. This heartfelt colour promotes healing, comfort, and the opportunity to flourish, whether in solitude or in the company of others.
Peach Fuzz, sensitive yet sweet, introduces a new modernity in colour expression. It’s a sophisticated and contemporary shade that adds depth and understated impact, blending the beauty of the past with a contemporary ambiance. As Pantone celebrates the 25th anniversary of its Colour of the Year program, Peach Fuzz stands as a testament to the program’s influence in capturing the global zeitgeist through colour. Since its inception in 1999, the Pantone Colour of the Year has become a cultural icon, reflecting global cultural trends and attitudes through the language of colour.