IKEA has always made its products with ‘democratic design’ in mind, but what does that really mean? We find out during a media tour to Almhult, Sweden, the birthplace of the furnishing icon.
In its 72-year history, IKEA has been very effective at bringing people around the globe together with affordable and well-designed furniture. Last month, it exercised its unifying power again, welcoming 239 journalists from 31 countries onto its scenic home turf in Sweden. It was the first time the company opened its Democratic Design Day to the press, and everyone was eager to learn more about its philosophy, get a preview of upcoming launches, and explore the country IKEA has been so successful at promoting.
Kicking off the event on day two, Peter Agnefjall, President and CEO of IKEA group, shared the message everyone was curious to hear. Just what is ‘democratic design’ all about? The answer, according to Peter, is a five-prong idea behind all of IKEA’s products with endless possibilities for making life at home better.
- Form
Being surrounded by beautifully designed products at home makes people feel better. IKEA’s designs combine simplicity and honesty (which are implicit in Swedish heritage) with global inspiration. - Function
Having a product that works well is crucial, but more importantly, they have to make life at home easier and more meaningful. - Quality
Products need to last longer, age gracefully and stand the test of time. - Sustainability
It’s not just about producing items in a way that’s good for the planet e.g. through sustainable sourcing, efficient energy consumption and having a solid infrastructure for distribution, but also about how they help people recycle and live a more eco-friendly life at home. - Low Price
Being innovative and smart about making things so they’re truly affordable and accessible to many.
