KING celebrates a landmark milestone and expands its line-up with a dreamy new collection.
This year marks a special occasion for KING as the Australian furnishings brand is celebrating over 40 years of heritage and design. Known for its quality, innovation, flexibility and sustainability, KING’s ethos has always been to create furnishings that will last for generations, shares David King, the brand’s founder. “We wanted to make better furniture. Furniture that would last. Knowing that your furniture will last the test of time, we think that’s very important,” he explains.
One of the qualities that contribute to the timeless appeal of KING’s furnishings is their iconic pared-back aesthetic, something that arises naturally from Australia’s easygoing culture. “We like to keep a clean aesthetic to our furniture so that our product will stand the test of time,” David shares. “In fact, a lot of the products we made in the ‘70s and ‘80s still look good today.”
Working with his mother at the back of their home, David learnt about the structural integrity of design in a rather novel way—by observing the wear and tear of vintage furniture. This led him to come up with KING’s revolutionary engineered steel frames that give the brand’s sofas flexibility, comfort and support, along with an impressive 25-year warranty on the frame. This also set the foundation for KING’s commitment to innovation.
With countless classics now under its belt, KING recently debuted Fleur, a new line of seats that features an unfussy, modern and elegant silhouette. Designed in response to Australia’s relaxed lifestyle, the curved pieces have deep and spacious seats, as well as options to tweak the chair for personalised comfort—the arms are adjustable and the backrests can be lifted to offer upper back and head support or folded down for a more formal appearance. Sitting on the seats feels like sitting on a cloud thanks to KING’s signature steel frame that moulds to your body and the use of high-resilience foam cushioning.
To suit your needs, Fleur comes in a range of sizes. There are 2, 2.5 and 3-seater sofas, along with a swivel lounge chair and an ottoman which is available in three sizes. Several leather and fabric options are available so you can further customise the seats to your liking. As a testament to the brand’s focus on sustainability, these covers can be easily removed and replaced down the line so you can be sure your investment will last a lifetime.
Explore the collection at KING’s flagship store or visit KING’s website to learn more about the brand and its offerings.
KING
22 Kallang Avenue
#01-00 Hong Aik Building
Singapore 339413
Tel: 6805 4198
kingliving.com.sg
This post was brought to you by KING.
